A new study puts Apple TV at the top of the streaming-box charts,
 but it’s faring less well in public perception on social media.
Adobe draws data for its quarterly survey, Digital Video Benchmark,
from hundreds of apps and billions of online views. And the second
chunk of 2015 had some surprises.

You can check out the full, 19-page report from Adobe, but here are 
some of themost interesting bits.

Since last year, connected devices like Apple TV, Roku, and gaming 
consoles have seen a 110 percent growth in use. They now account for
 21 percent of viewing and have overtaken Android devices and web 
browsers. iOS devices still account for half of online watching.

This quarter, Apple TV had a 10 percent increase in its own slice of the 
connected-device pie, and it now accounts for one in eight views
 (12.8 percent). Apple TV is twice as popular
 as Roku (6 percent) and almost 13 times as prevalent as Amazon Fire TV

(1 percent).

A survey of “Teens and Toons” programming — which may or may not
 be an accurate representation of those age groups despite the fact that 
many grown-ass people like me still watch cartoons — suggests that 
younger viewers are shifting away from iPhones and iPads and toward 
connected devices. iOS has fallen from 69 percent of this area to 47 
percent since last
year, while set-top boxes rose from 10 percent to 25.
Apple TV isn’t a complete winner here; Adobe’s look at social media
shows that people tend to speak more positively about Roku than Apple’s
streaming box. While 37 percent of people spoke joyfully about their Rokus,
only 23 percent felt the same way about the Apple TV

And 36 percent of posts expressed sadness about Apple’s device versus 
only 26 percent forRoku. “The buzz surrounding Apple TV was dominated 
by sadnesswhich was largely driven by the announcement to 
delay live TV streaming,” the report says. Apple had planned to include live 
TV with its box, but those deals may not be in place in time for launch. Roku
 had more comments associated with joy and admiration, because 
it has a much-discussed new model coming out this fall, and Roku
just quietly announced its latest version today.
Note that these findings come from “TV Everywhere” services like HBO
Go and individual cable companies’ online services for subscribers and do
not include other streaming apps like Netflix and Hulu. We’re sure including
 those services would affect these numbers, but this provides a pretty decent
snapshot of where people are going for their entertainment.